Lighting
Mastering Product Lighting: The Science Behind Studio Setups That Sell
Mastering Product Lighting: The Science Behind Studio Setups That Sell I’ve spent years testing lighting setups, and I can tell you with certainty: the difference between a product photo that converts and one that doesn’t often comes down to how light wraps around your subject. It’s not magic—it’s physics. And once you understand the principles, you can replicate results consistently. Understanding Light Ratio and Why It Matters Before I touch a single modifier, I calculate my light ratio.