Mastering Clothing Flat Lay: Lighting, Composition, and Camera Settings for E-Commerce
Mastering Clothing Flat Lay: Lighting, Composition, and Camera Settings for E-Commerce Clothing flat lay photography is deceptively technical. It looks simple—drape a shirt, point a camera down, shoot. But the difference between average and conversion-driving imagery comes down to how you manage light, shadows, and texture. I’ve spent years refining this process, and I want to share exactly what works. Why Clothing Flat Lay Dominates E-Commerce Before we get into technique, understand why flat lays matter for apparel.